Thursday, June 28, 2007

Starbucks stores to promote film about climate change

Coffee drinkers will get foretaste of 'Arctic Tale'

It's a movie documentary that focuses on the issue of global warming.

"Our role is really to do as good a job as we can to raise awareness about climate change and tell our customers this is not only an important issue, but also a great film they can go see," Ken Lombard, president of Starbucks Entertainment, said Wednesday.

The film, narrated by Queen Latifah and directed by Adam Ravetch and Sarah Robertson, tells the story of a polar bear and a walrus throughout their life journeys. As global warming causes the ice to melt, they must adapt to their changing environment.

It's these lessons about climate change the producers hope the audience will take away from the film.

"What everybody hopes is that people enjoy the story and when they walk out -- in a perfect world, over to a Starbucks -- ... talk about it," Clein said.

The documentary, which played at the Seattle International Film Festival, will open theatrically in Seattle on Aug. 3.

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