Saturday, February 18, 2006

Rumsfeld Pushes Media Front in Terror War - 2/17/2006 5:27:00 PM - Broadcasting & Cable - CA6308691

By John Eggerton -- Broadcasting & Cable, 2/17/2006 5:27:00 PM

In a speech essentially establishing the importance of a wide-ranging, sometimes "non-traditional" media campaign in the war on terror, Defense Secretary Donald Rumsfeld said Friday that the government must get better at communicating its message, and must not be discouraged by allegations it tried to buy favorable news in Iraq.

Rumsfeld, speaking to the Council on Foreign Relations in Washington, appeared to be addressing, sometimes directly, a number of media-related issues that have surfaced recently.

Democrats were critical this week of the findings of a GAO study that showed the administration had spent at least $1.6 billion for advertising and promotion between 2003 and 2005, with Defense spending the most at $1.1.

That spending included on promoting the U.S. view on the war on terror.

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