Wednesday, January 25, 2006

Rodale to publish Al Gore book : The Morning Call Online

The politician's take on global warming fits with publisher's history.
By Dan Shope
Of The Morning Call

Rodale Inc. will publish former Vice President Al Gore's book on global warming, the company said Tuesday.

''An Inconvenient Truth'' is scheduled to be released in April.

The deal was announced at the Sundance Festival in Park City, Utah, during a screening of a documentary about climate change.

The partnership between Gore and Rodale, an Emmaus publisher of books and magazines on health and fitness, made sense to those in the publishing industry. Rodale has been known for more than a half century for its support of environmental causes, and in recent years has increased its publishing power.

''It's a nice combination of longstanding interest in a topic and an increased presence in the publishing industry,'' said Jim Milliot, senior editor for news and business at the trade magazine Publisher's Week.

''Five years ago, Rodale wouldn't have tried for Gore and he wouldn't have even thought of Rodale. That was before the success of [Rodale-published] 'South Beach Diet.' This is a further stamp of approval that Rodale is now a mainstream publisher.''

In the book, Gore will discuss global warming and share his story about how the issue became of urgent importance to him. He published another book in 1992, ''Earth In The Balance.''

Gore is featured in a documentary also titled ''An Inconvenient Truth'' that was screened at Sundance. In the film, Gore gives evidence of the environmental impact of global warming.

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